![]() ![]() Ray asserted that it was that easy to make bath time fun for those reluctant youngsters. Ray demonstrated how a parent could hold soap in the mouth of the Shark version of the SoapSox and use the specially designed finger grips to hold it securely. The exterior of the product was coated in Terry Cloth, for a durable and effective scrubbing surface. Robert Herjavec and Mark Cuban laughed, they looked like they had experienced such bath time drama in their own homes before.Īlvin revealed a range of seven different product designs and explained how the Soapsox range contained a safe and sterile anti-microbial sponge. He asked the sharks rhetorically ‘How do you get your kids to bathe without all the screaming and shouting?’. When Ray and Alvin appeared on the show they were hoping to get $260,000 investment in exchange for just 10% Equity in the Soapsox business.Īlvin began the pitch by detailing the problem that nearly all parents faced at one time or another, children who didn’t want to take a bath. Needing help with investment and logistics, the pair appeared on Shark Tank in October 2014. When the company began to receive larger orders from major retailers they were unable to process them quickly enough. Ray gave up his career to concentrate on the SoapSox business full time and their product began receiving more attention. With a goal of $45,000 in order to finance the patent application process, conduct certified safety tests and fund the tooling process, their well marketed and impressive campaign achieved its goal, eventually receiving $52,000 from over 600 backers. Ray and Alvan in a Promo for their Kickstarter Campaign.įollowing in the footsteps of many previous Shark Tank entrepreneurs, Ray and Alvin sought support from the Kickstarter crowd funding community in August 2013. ![]() The entrepreneurs founded SoapSox and spent the next two years designing, perfecting and finally producing the first SoapSox prototypes. Alvin was the CEO of a company that specialized in product design and development, exactly the sort of skills Ray needed. Having seen how well his idea had worked and realizing that millions of fellow parents could benefit from it too, he teamed up with his friend Alvin, who was also a father to young children. He discovered that the young boy found the new sponge toy fun and exciting, and was far happier to take a bath now that it was a more enjoyable experience for him. That’s when Ray had a flash of inspiration, he took another stuffed animal and put a sponge inside it. The child didn’t want to let go of his stuffed animal and he didn’t want it to get wet either. There was one young boy who was particularly reluctant to get into the bath and Ray spoke to him as he clutched his stuffed toy for support.
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